Tension Marketing - メーカー・企業と製品の一覧

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Retention Marketing: Importance and Specific Strategies for Success

Introducing the importance of retention marketing and specific strategies to implement it!

Achieving sales targets is an "eternal challenge" for all managers. However, many companies struggle to increase sales due to various backgrounds. This is where retention marketing, aimed at not losing existing valuable customers, is gaining attention. In this article, we will outline the current market situation and the challenges faced by sales managers, while delving into key points and specific strategies for success as much as possible. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

企業：ソフトブレーン東京本社
価格：Other

SFA (Sales Support System)

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What is retention?

Introducing key points and examples of initiatives that benefit marketing and human resources!

Providing efficient and highly satisfying services has become essential in recent management strategies. However, many companies still rely on traditional, inefficient sales support and customer management methods. Therefore, I would like to recommend a strategy called "retention marketing," which not only focuses on building ongoing relationships with existing customers but also helps prevent the turnover of hired personnel and enhances employee engagement. In this article, I will explain the role of retention, which benefits both marketing and human resources, as well as key points for its implementation. *For more details, please refer to the related links. Feel free to contact us for more information.*